Topics Results Our Approach Accelerators Let's Talk
REDESIGN STRATEGY

What to Know Before You Redesign

The Redesign Trap

Most redesigns start with visual preferences, not user evidence. Without research, you risk rebuilding the same problems with a fresh coat of paint. CertainTeed started with a D-grade usability score. They didn’t know until they measured.

Phase 1—Listen

JAKALA’s Customer Insights Accelerator provides persona workshops, user interviews, and findings reports that give you a factual baseline before any design decisions are made.

For CertainTeed, this meant 975 web intercept survey responses, 43 stakeholder interviews, and the identification of 5 primary user archetypes. The research revealed that product pages were the foundation of the experience and that reducing complexity would improve outcomes for every user type.

975
survey responses for CertainTeed—a 5% response rate versus the typical 1%

Phase 2—Measure

JAKALA’s Customer Conversion Accelerator adds heuristic audits, traffic analysis, and usability testing to quantify what’s working and what’s not.

CertainTeed’s System Usability Scale assessment revealed a D-grade baseline. Deep Instinct’s audit identified load times as the critical barrier—their site was losing demo requests to slow performance.

D
System Usability Scale grade that drove CertainTeed’s transformation

Phase 3—Build with Confidence

When the research is solid, the build is faster and the results are measurable.

  • CertainTeed: research led directly to hiring JAKALA for the full redesign, CMS replatforming, and development
  • Hologic: one-week build on existing platform, 80% search traffic increase, 15% conversion rate
  • Deep Instinct: headless rebuild met 3-month deadline, 62% increase in demo requests
62%
increase in demo requests for Deep Instinct after research-informed headless rebuild

The CertainTeed Perspective

“Jakala’s UX research was our go-to data guide for how we prioritized and developed minimal viable product (MVP).”

— Linda Bachofer, Digital Experience & Project Manager, CertainTeed

Customer Insights + Customer Conversion Accelerators

JAKALA’s Customer Insights and Customer Conversion Accelerators are designed as practical first steps—giving you evidence before commitment.

Explore Accelerators

Related Case Studies

  • CertainTeed—UX research driving a full redesign engagement
  • Hologic—80% search traffic increase, 15% conversion rate
  • Deep Instinct—Headless rebuild, 62% increase in demo requests
  • LUSH—Scalable platform, 400% order increase

Start with What You Know

Start with a conversation about what’s working and what’s not.

Start a Conversation