Where Data Meets Geography Meets Action

Esri Global Gold Partner

In 2025, JAKALA was recognized as an Esri Global Gold Partner—the highest partnership level Esri awards. This recognition reflects JAKALA's investment in location intelligence as a strategic capability, not an add-on. By embedding geospatial data into digital experience platforms, CRM systems, and media activation strategies, JAKALA helps organizations turn location into a competitive advantage.

JAKALA's Six-Step Approach

• Location Intelligence Foundations — Collect and integrate first-party data with georeferencing and platform setup
• Data Enrichment — Scout and select third-party data sources to enhance analytics quality
• Data Fusion — Integrate enriched geospatial data with existing business information for comprehensive analysis
• Analysis and Modeling — Develop advanced analytics models addressing specific business use cases
• Solutions Deployment — Implement customized dashboards, mobile apps, and operational tools for stakeholders
• Change Management and Adoption — Training programs and ongoing support to ensure lasting impact

AI-Powered Innovation

JAKALA is pushing the boundaries of what location intelligence can do with AI:

Smart Glasses + Field Operations

A field technician photographs a utility pole using smart glasses. AI automatically matches the infrastructure with its maintenance history and intervention protocols, summarizes completed work, and suggests the next site visit—all in real-time. This was demonstrated at the 2025 Esri User Conference.

Satellite Imagery Analysis

AI extracts business-relevant intelligence from satellite imagery for B2B sectors. By analyzing rooftop conditions, real estate transactions, and visible damage indicators, JAKALA identifies qualified sales leads that traditional prospecting would miss.

MAPEI: Field-to-CRM Integration

JAKALA built a location intelligence system for MAPEI's construction and industrial field teams, presented to over 200 attendees at Esri UC. The solution enables field technicians to access critical information on the go, capture photos and notes from job sites in real-time, and log data directly into Microsoft Dynamics CRM.

• Better planning and agent activity monitoring at local headquarters
• Efficient field data collection and exploration
• Optimized commercial routing and planning

Digital Media Activation

JAKALA's media practice integrates first-party and proprietary data throughout the customer journey, using data-driven strategies for media budget allocation.

Three Service Areas

• Awareness Advertising — Brand visibility through traditional media experience combined with proprietary technology, unifying brand and performance marketing
• Performance Marketing — Lower-funnel optimization focused on converting prospects and acquiring new customers
• Influencer Marketing — Global creator network with a test-and-learn methodology across channels and countries

Where Location Intelligence Meets Your DXP

The connection to DrupalCon audiences is direct: location intelligence data can be embedded into your digital experience platform to power personalized, geo-targeted content delivery. When a visitor's location context shapes the content they see, engagement and conversion improve measurably.

JAKALA's solutions integrate into existing corporate applications including BI platforms, mobile apps, and DXP portals—meaning location intelligence enhances your Drupal investment rather than replacing it.

Industry Applications

• Retail and consumer packaged goods
• Real estate and construction
• Logistics and supply chain
• Pharma and life sciences
• Banking and insurance
• Energy and utilities
• Travel and leisure