Digital Experiences That Advance Health Outcomes

The Healthcare Digital Challenge

Healthcare organizations serve multiple audiences—patients, providers, caregivers, and payers—each requiring tailored digital journeys. Regulatory requirements constrain design choices. Campaign spikes around awareness months and product launches demand infrastructure that scales without breaking.

Campaign Platforms That Scale

When Hologic launched their largest-ever campaign around the Big Game, JAKALA built a high-performance microsite on Drupal and Acquia Site Studio. The existing platform configuration enabled a one-week build, freeing time for creative development.

Research That Drives Redesign

CertainTeed needed to understand why their digital experience was falling short. JAKALA conducted UX research that generated 975 web intercept survey responses—a 5% response rate versus the typical 1%. The research identified five primary user archetypes and revealed a D-grade System Usability Scale score. The findings became the data foundation for a complete site redesign that CertainTeed subsequently hired JAKALA to deliver.

AI-Ready Content Workflows

Healthcare content teams face unique compliance requirements. JAKALA’s approach to AI in content workflows emphasizes using AI for components of content creation—ideation, editing, audience tailoring, tagging, accessibility compliance—rather than attempting to generate original clinical or regulated content. The principle: supplement human expertise, don’t substitute it.

Jennifer Snow on the Partnership

“The collaboration between Hologic and JAKALA to evolve our corporate site has been so successful that our digital marketing teams around the world want to hop on board and leverage our progress. I can’t think of a stronger endorsement.”

— Jennifer Snow, Senior Digital Strategy & Design, Hologic

Related Case Studies