A Powerful Platform to Advance Cleft Care for Children Across the World

The Challenge

Smile Train needed to revamp their flagship website as a unified, mobile-optimized global Drupal platform with better governance and architecture, serving 5 distinct audience types across 87 countries.

• Revamp flagship website as unified global platform
• Improve mobile optimization across all markets
• Better governance and content architecture needed
• Serve 5 distinct audience types
• Support operations across 87 countries

The Solution

JAKALA conducted discovery workshops focused on personas and information architecture, identifying 5 key audience groups with tailored messaging and restructuring content organization across the platform.

• Discovery workshops focused on personas and IA
• Identified 5 key audience groups with tailored messaging
• Restructured content organization
• Built responsive mobile-friendly design
• Implemented reusable components (galleries, cards, tabs, listings)
• Configured localization for international sites
• Established shared code architecture for distributed updates

The Results

The platform consolidation dramatically simplified content management, reducing complexity across content types, contributed models, and taxonomies.

• Content types reduced from 49 to 7
• Contributed models reduced from 167 to 54
• Taxonomies reduced from 19 to 9

"Everyone internally and externally has raved about how fast the website is and how much easier it is to find what they are looking for."

— Richard Chiriboga, Director of Web Development, Smile Train

Technologies