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Industrial Products / Building Materials

Creating a Unified Multi-Brand Ecosystem for Saint-Gobain

Saint-Gobain — multinational, 70 countries, 167,000+ employees

The Challenge

Saint-Gobain needed to renew 160+ international websites, each with distinct UX/UI requirements. The project involved migrating from multiple legacy platforms including Drupal 7, Sitecore, and bespoke CMS solutions, while managing diverse stakeholder expectations across the organization.

  • Renewing 160+ international websites with distinct UX/UI requirements
  • Migrating from multiple legacy platforms (Drupal 7, Sitecore, bespoke CMS)
  • Managing diverse stakeholder expectations
  • Integrating third-party systems (PIM, CRM, marketing automation)
  • Managing 3 PIM systems with 32 data models
  • Migrating ~100 websites from Drupal 7 to Drupal 10

The Solution

JAKALA created a flexible multi-brand platform that consolidated all legacy systems into a single, scalable ecosystem. The approach combined technical audits, UX/UI design, and Drupal 10 development with 25+ third-party integrations.

  • Technical audits and UX/UI design
  • Drupal 10 development and platform consolidation
  • 25+ third-party integrations
  • Data analytics and SEO optimization
  • Security and compliance implementation
  • Salesforce, Marketo, Acquia Search, and Algolia integration

The Results

The unified platform delivered transformative outcomes across the organization, dramatically reducing time to market and total cost of ownership while enabling unprecedented scale.

  • 160+ websites consolidated on a single platform across 8+ brands
  • 5x increase in speed to launch new websites with PIM integration
  • Nearly doubled website support capacity (from 58 to 110 websites per staff member)
  • Significant total cost of ownership reduction
  • Substantial time-to-market reduction
  • 3 Drupal 7 platforms consolidated into one

Technologies

Drupal 10 Acquia Cloud Razuna DAM Riversand PIM Drupal Layout Builder Salesforce Marketo Acquia Search Algolia

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