The Challenge
LUSH's previous website crashed during their Boxing Day sale with 12,000 simultaneous checkout attempts, losing significant revenue. They needed a scalable platform capable of handling extreme traffic spikes across global markets with localized content.
- Previous site crashed during Boxing Day sale
- 12,000 simultaneous checkout attempts overwhelmed the system
- Significant revenue loss from downtime
- Needed scalable platform for extreme traffic spikes
- Required localized content across global markets
The Solution
JAKALA built a cloud-based DXP using Drupal CMS with 9 integrated profiles, implementing Cloudflare caching and a high-availability queue system for cross-device order sync across up to 100 markets.
- Built cloud-based DXP using Drupal CMS with 9 integrated profiles
- Implemented Cloudflare caching for performance
- Created high-availability queue system for cross-device order sync
- Architected independent country sub-sites (up to 100 markets, 17 countries)
- Sub-sites perform autonomously during traffic surges
The Results
The new platform delivered record-breaking sales performance with dramatic improvements in orders, sessions, and cart completion rates.
- 400%+ increase in orders YoY
- 64% increase in digital orders
- 75% increase in sessions
- 16% decrease in cart abandonment
- 90% of discounted products sold out
"Massive thanks for all your efforts getting the project over the line and the late nights—you have been phenomenal throughout."
— Ryan Kerry, Global Head of Engineering & Technology, LUSH
Technologies
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