The Challenge
Corporate restructuring into 3 business units required consolidating multiple presences. GE Power was managing 6 websites across 5 segments and needed streamlined code management, reduced hosting, and multi-site capabilities.
- Corporate restructuring into 3 business units
- Managing 6 websites across 5 segments
- Needed streamlined code management
- Required reduced hosting costs
- Multi-site capabilities needed
The Solution
JAKALA implemented a unified Drupal CMS platform with CTAs for content organization, long-term maintenance and creative direction, migration implementation, and staff training on the new system.
- Implemented CTAs for content organization
- Long-term maintenance and creative direction
- Migration implementation across all properties
- Drupal CMS training for staff
- Unified branding with responsive design
The Results
The consolidated platform delivered significant improvements in engagement and conversion while reducing operational costs.
- 40% increase in click-through rate
- 25% increase in lead conversion rate
- 3 business units on 1 platform
- Freed IT resources
- Reduced external agency costs
"We were incredibly impressed with the team we worked with at JAKALA. We have built a relationship of trust."
— Holly Bounds, Digital Strategy Leader, GE Power
Technologies
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